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- The Future is More Conscious (and Much More Chic)
The Future is More Conscious (and Much More Chic)
Discover the trends that will dominate retail and fashion in 2025
Hi!
One of the biggest sales seasons in e-commerce is just around the corner. Is your brand ready to achieve the best results?
The November edition of FashionZone is here to keep you up-to-date with the latest fashion and e-commerce main news…
END-OF-YEAR SALES FORECAST đź”®
Let's get right to it: your customers are already kicking off their holiday shopping!
In a Bain & Company survey, over half (55%) of respondents plan to start their shopping this month.
So, where should you concentrate your efforts to boost sales? The key is understanding where your target audience feels most at home!
As consumers split their holiday shopping between online and in-store, Baby Boomers are the most likely to shop in stores, followed by Gen X, Millennials, and Gen Z.
If all this talk about different generations and their shopping preferences feels a bit confusing, don’t worry—we’ve got you covered!
Head over to our blog to learn how to optimize your online clothing store and find out what to prioritize for each customer generation.
But one thing's for sure: overall retail sales are set to increase this year!
That’s why it’s crucial to align your online and in-store strategies… Nearly half of the 1,000 consumers surveyed by Experian say they’ll shop at physical stores.
There’s no time to lose! 🕗 Now’s the time to update your strategies and secure the results you’re aiming for in this final sales season of the year.
THE PERFECT MATCH FOR YOUR E-COMMERCE STORE
End-of-year shopping is an opportunity… and you can still achieve great results!
Size & Fit offers genuinely personalized recommendations, delivering accurate sizes with a quick, user-friendly experience.
Our goal each year is simple: to be the solution that helps your brand reach its best results!
Click here to explore special offers and amazing deals to wrap the year strong.
Count on us to elevate your e-commerce results!
WILL AI SAVE SALES? 🏷
Holiday sales are a race against the clock… and brands using AI tools are poised to take the lead!
Customers are increasingly adapting their shopping journey to pick products that truly deserve a spot in their cart.
During the gift-giving season, smart virtual assistants help shoppers find the perfect gift by analyzing the recipient’s preferences – taking the guesswork out of checkout!
Trust is everything: 91% of consumers are more likely to buy from brands that offer personalized and relevant recommendations.
Listen closely to your customers’ needs. Personalized recommendations have become a standard part of the online experience, so invest in tools that deliver them for a successful shopping season.
THE NEXT BIG TRENDS IN FASHION đź’Ś
Creating collections that capture customers' attention and drive sales is no easy task…
That’s why it’s crucial to remember the power of market analysis in crafting durable, strategic collections.
Why does this matter? With spring/summer fashion shows, we’re already getting a glimpse of the key clothing and accessory trends for 2025!
Two words define the upcoming wave of trends: durability and versatility.
Here are a few trends our team has handpicked for you to keep an eye on:
1 - Trending colors.
Neutral tones rule the runways, making up 36.5% of palettes – a 1.7% increase from last season.
2 - Key pieces: mini dresses.
While the youthful vibe of mini dresses takes center stage, features like layering, sleeves, and more refined cuts expand their appeal across age groups.
3 - Sophistication and finishing touches.
In the world of accessories, bracelets, earrings, and necklaces have been widely explored in collections, confirming trending items predicted by WGSN.
All eyes are on the future of retail, so here’s a tip: take note of the latest trends!
GO DEEPER!
While you wait for the next edition of our newsletter, check out some of last month’s most popular blog articles:
