Step into the future of fashion

Hello!

The August edition of FashionZone is here, and it's filled with the latest market news!

In this email, you’ll read about:

The beginning of a new chapter in the history of fashion and sports, how AI technology can help you improve your brand's results, and tips on how to improve the delivery of your products.

A new chapter for sports? 🏆

The Paris Olympic Games started on July 26. 

And when the games take place in the “fashion capital of the world,” people expect to see fashionable clothing on display.

Historically, sports have always had an impact on fashion.

That polo shirt in your wardrobe? It was originally designed as a more comfortable alternative for tennis players, but has become a mainstream staple still worn today.

Recently, we've also seen multiple collaborations between clothing brands: Miu Miu with New Balance, Stella McCartney with Adidas, and Jacquemus and Nike.

The Olympic Games are very important for fashion brands. After all, creating your country’s Olympic uniform is a matter of national pride and identity.

So it’s no surprise that Louis Vuitton designed the games’ medals and torches, and Olympic team uniforms were designed by brands like Berlutti, Ralph Lauren, and Stella Jean. After all, even the big brands want to get involved, or rather, compete!

The Paris 2024 Olympics are not over yet, but they've already proven to be not only a celebration of athletic prowess but also a display of artistic expression.

The future of fashion retail 📲

AI may not be the solution to all your problems, but it is the answer to some of your customers’ questions.

Customers want one thing: for brands to exceed their expectations when they are considering, researching, or actually purchasing products/services.

In this scenario, it can be a bit confusing for managers and analysts to understand what can be done or prioritized to improve the online shopping experience.

But AI has arrived with the answers! Below are three use cases in which AI can solve your problems:

1- Conversational AI has arrived to make customer service simpler;

2- Chatbots can be extremely frustrating, but AI can make them more fluid;

3- AI can reduce employee stress by making their workloads more manageable.

And these are just some of the solutions that have emerged on the market to improve the online shopping experience.

Your e-commerce out of the box 📦

From sustainability discussions to customer engagement, there’s one thing that’s at the center of e-commerce discussions: packaging!

E-commerce has transformed the way consumers buy clothes and, more importantly, the way products reach their final destination.

What's your brand’s unboxing experience like? For online shopping, receiving their deliveries is the moment of truth.

Brands are investing in customized packaging solutions that not only protect items during transit but also reflect their aesthetic and ethical values.

However, as packaging becomes more personalized, environmental concerns become more pressing.

That’s why innovative packaging solutions that aim to reduce waste and increase recyclability are becoming more prevalent.

So, if you haven’t noticed yet, packaging is no longer just a means to an end, but a crucial aspect of how your customer will feel about your brand!

Learn more! 🌐

While you wait for the next edition of our newsletter, why not check out last month's most popular blog articles?

Thanks for reading this month’s newsletter and see you next month!