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The traditional content strategy is dead
Here are some tips to chart your brand's next steps.
Hi, how are you?
A new year is here, and FashionZone is ready to help you kick off 2025 on the right foot!
Our newsletter has just landed in your inbox, carefully curated to bring you the best FashionTech content out there. Ready to dive in?
In this first edition of the year, you'll discover the key changes e-commerce will face in 2025, tips on leveraging important dates to boost your sales, and why influencers might be your best strategy to attract customers.
THE YEAR OF INFLUENCERS!
In 2024, the world witnessed significant shifts in social media: TikTok faced a potential ban in the United States, X continued to stray from the mainstream under Elon Musk’s leadership, and Bluesky began gaining traction and attention.
This evolving landscape is reshaping content creation!
Trends now have shorter lifespans, while the content driving them is getting longer. For instance, TikTok is testing 30- and 60-minute video uploads on its platform.
But within this fleeting internet landscape, one medium remains consistently impactful: influencers.
They promote products and services, enhance brand visibility, and build trust, which directly lead to higher sales conversion rates.
Ray Grady, CEO of Worksuite, noted a 300% year-over-year increase in the number of influencers they collaborate with.
“Influencers will be the fastest-growing freelance category in 2025 because they are tapped by so many different industries—marketing, advertising, entertainment, retail, public interest groups, and even politics,” he says. “It’s not going to stop there. There is no limit to the various ways hiring them can benefit a brand, cause, or event.”
So, is it time to bet on influencers? For those who haven’t embraced this strategy yet, 2025 might be the perfect time to connect with your audience in a whole new way!
LEVERAGING IMPORTANT DATES
The holiday shopping season has ended… Now, it’s time to focus on new opportunities to connect with your customers.
Keeping an eye on the calendar can make all the difference in delivering standout results for your e-commerce store!
Why plan ahead? Many retailers rely on the same customer outreach strategies, leading to an overuse of tactics that quickly turn into background noise for shoppers.
By planning in advance, you can create a strategy fully tailored to your audience’s needs!
To make sure you don’t miss a single opportunity to shine in 2025, we’ve crafted the perfect resource to help you plan and make the most of every moment this year.
Click the link to download our 2025 Fashion Calendar.
WHAT TO EXPECT IN 2025?
Have you stopped to think about the changes 2025 has in store for e-commerce?
From new ways to use artificial intelligence to enhance customer experiences to the rapid growth of social commerce, these are just a few trends shaping e-commerce this year.
Understanding these trends and knowing how to leverage them can help your business stay competitive, drive growth, and strengthen customer relationships.
Here are some key trends to watch in 2025:
AI for CX enhancements: AI can manage and optimize complex processes like personalization, product search, customer service, and more.
The rise of social commerce: This year, shopping via social media is set to become more of a habit and less of a novelty.
Evolving data protection and fraud prevention needs: Safeguarding customers against social commerce fraud will be critical to reducing churn and protecting your brand’s reputation.
The message is clear: The first month of the year is crucial for defining your brand’s next steps. Pay attention to the trends that can take your e-commerce experience to the next level.
STRATEGIES FOR YOUR E-COMMERCE STORE: Learn how SEO, PPC, social media, and influencer marketing can work together to drive traffic, boost engagement, and grow your fashion e-commerce store.
Visit our blog to explore the top marketing strategies worth investing in to help your brand stand out!
GO DEEPER!
Want to dive into more content that’s relevant to your business? Check out some of the most popular posts on our blog from last month!
