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All fashion brands want one thing
Your key to genuine audience engagement
Marcos Schnaider
July 12, 2024
Hello,
The July issue of Fashion Zone has just landed in your inbox, and we've handpicked some great content for you!
In this email you’ll learn:
Tips to get ready for the most anticipated sales season of the year;
How the luxury market is thriving in online sales; and
Why today's trending looks are the best way to connect with your audience.
The clock is ticking
(Image: Freepik)
We know what you're thinking, and it might still be early...
But there's only one key to success during the busiest e-commerce sales season: planning ahead.
Experts predict that fashion retail sales will surpass $5.23 billion in the 2024 holiday sales season. Are you going to be left out?
Things can be overwhelming, and it can be hard to know where to start.
With that in mind, here are four ideas to get you started:
Offer personalized experiences to understand customer behavior across all channels;
Use innovative checkout methods to make shopping faster and easier;
Take advantage of the growing trend of social commerce;
Invest in technologies that reduce e-commerce returns.
LEARN MORE about reducing returns with size recommendation technology here.
With the right strategies in place, the holiday sales season can stop being a headache and become an opportunity for your brand to achieve amazing results.
Luxury Fashion in the Limelight
(Image: Getty Images)
With Paris Fashion Week fast approaching, all eyes are on the ultra-luxurious haute couture market.
Haute couture is certainly the most exclusive sector within fashion, but what about online luxury sales? Do you know which countries dominate luxury e-commerce sales?
The global luxury goods market includes high-end fashion, accessories, jewelry, watches, cosmetics and fragrances, and is characterized by high quality, craftsmanship, and exclusivity.
The number of luxury brands in a country doesn’t necessarily correlate with online sales. These four countries are the biggest luxury shoppers online:
France (37%)
USA (24%)
Switzerland (10%)
Italy (5%)
Any surprises? Sales numbers for luxury items in e-commerce promise to grow even more in the coming years.
Luxury brands are perfecting how to offer the premium experience of physical stores in the virtual world.
For sales to grow, e-commerce sales need to tie in with in-person sales. Currently, 75% of offline sales are influenced by the internet, a strong confirmation of the synergistic relationship between offline and online channels.
#OOTD is the Best Way to Market your Brand
(Image: dupephotos.com)
All brands want one thing: to stand out!
And investing in more organic content could be the missing strategy for your brand to get closer to your audience.
From mega influencers to casual everyday posts, OOTD posts have taken over social media. If you don’t know, OOTD stands for “Outfit Of The Day”.
While they're nothing new, of all the different niches and formats on social media, OOTD posts stand the test of time as one of the most enduring types of content.
#OOTD has surpassed 21.3 million posts on TikTok.
People love getting a glimpse into other people’s daily lives and style choices, and that’s exactly what #OOTD offers.
And it’s also a great way for consumers to discover relevant products. After all, people can find creators they identify with, be it for their skin tone (for beauty products), or size (for clothing), and actually see how products look on someone similar to them.
Content that's tangible and personal. These two words are the secret to a better shopping journey for your audience.
Learn More!
Check out more content that'll help you drive your fashion e-commerce store to success! Here are two popular posts from our blog:
That's it for this month! Thanks for reading another issue of Fashion Zone; see you in August! 🩵
