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- [EN] Fashion Zone Mar/24 General
[EN] Fashion Zone Mar/24 General
Kickstart your day in a different way. 🌞
Check our new FashionZone Newsletter where we cover the freshest FashionTech content.
This month we explore how sustainability is influencing purchasing decisions, we delve into the key trends for 2024 and uncover the emerging frontiers of retail.
SUSTAINABILITY IS KEY TO BUYING DECISIONS
(Image: Witthaya Prasongsin)
Focusing only on boosting sales isn't enough anymore; you must do it responsibly for the planet. Your audience is noticing.
👉 A recent survey found that 66% of shoppers factor sustainability into their buying decisions.
And to keep you in the loop we see many trends leaning towards sustainability.
1 - Tracking things better with RFID tech: More and more companies are investing in tech like RFID to make their supply chains transparent and traceable.
2 - Eco-friendly packaging to cut waste: The Fashion Industry is making moves to reduce packaging waste by going eco-friendly.
By being transparent and eco-friendly, fashion brands can build better relationships with customers.
Have you heard of Greenwashing?
It's a term buzzing around in sustainability discussions within the e-commerce realm. Dive into our blog to uncover all the details and stay ahead of the curve!
NEW TRENDS: WHAT’S HOT IN 2024
(Image: Fashion Trend - Sizebay)
From Barbiecore to quiet luxury, 2023's been a whirlwind in fashion. But what's next in 2024?
With trends popping up left and right, it takes more work to understand what customers really want.
👉 Still, a few things will stand out:
1 - Celebrating the feminine: Expect girly vibes to keep ruling in 2024, with new trends like rosettes, gemstones, and pastels.
2 - Workwear for outside work: #Corpore was huge in 2023, with people rocking workwear outside the office.
3 - Grandpas are cool, too: Grandpacore, the relaxed, oversized style that emerged in late 2023, is still going strong.
Everyone's finding their style, and knowing your audience is KEY.
NEW FRONTIERS IN RETAIL
(Image: Good Faces)
Why the big fuss over online shopping? Because it's what shoppers prefer. Over 80% of customers shop online, and more than half prefer it over brick-and-mortar stores.
With over 26.5 million online shoppers worldwide, a new trend is rising!
👉 People are keen to support small businesses, pointing to a growing demand for diverse e-commerce.
2024 could be the year to dive into e-commerce and reach your audience as best as possible.
NEWS
SIZEBAY AT PI APPAREL
PI Apparel serves as the gateway to the future of fashion, and Sizebay is excited to be part of this groundbreaking event!
Join us on March 12th and 13th as we unveil our Virtual Try On to fashion industry leaders worldwide. Together, let's define the future of FashionTech.
We can't wait to meet you there!
SIZEBAY REPORTS
Do you want to know how well your Size and Fit Advisors is doing in your e-commerce? Our reports have you covered!
We're here to help you understand how the solution performs set priorities for the best results.
We want your e-commerce to thrive, so check out the MySizebay platform for tailored reports on:
Returns;
Usage data;
User profiles;
Conversions, sales/missed sales opportunities.
Have you got questions about these reports?
Thank you for following us. To the next! 🩵
