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- beyond the metrics (1)
beyond the metrics (1)
how rage clicks and abandoned carts can speak volumes
Hi!
The last 2024 issue of FashionZone is here to keep you up to date with the latest fashion news. Are you ready?
In today's email, you’ll:
Learn how to understand your customers' sentiments to offer a better shopping journey, say goodbye to cart abandonment difficulties, and stay current on how pop culture is increasing engagement with brands.
SENTIMENT ANALYSIS: THE SECRET TO IMPROVING THE SHOPPING JOURNEY
What if your analyses could tell you what users do and how they feel throughout their shopping journey?
Take a look at your analytics dashboard, which displays data on completed purchases, abandoned carts, and time spent on the page. Behind these metrics lies a deeper story: your users’ emotional journey.
Why does this matter? Because it helps you uncover how customers truly feel about your product or service – revealing the emotional story behind every interaction.
Your customers are always giving you clues, whether through direct feedback or their behavior on your website.
We’re here to help you distinguish and understand these interactions:
Traditional signs: social media comments, reviews, support tickets, survey responses
Behavioral signs: rage clicks, error clicks, form abandonment, scrolling patterns
User interactions: time spent on pages, navigation patterns, engagement with features
The message is clear: By blending what customers say with how they behave, modern sentiment analysis uncovers insights that traditional surveys might miss.
SAY GOODBYE TO ABANDONED CARTS
It seems like an unsolvable problem… A survey by Syndigo revealed that cart abandonment rates in e-commerce are on the rise.
In fact, 50% of consumers have abandoned a purchase because they couldn’t find enough information about a product to feel confident about their decision.
While this isn’t a new issue, e-commerce businesses need to find a fast solution. With year-end and holiday sales just around the corner, the challenge is keeping consumers informed while also streamlining the checkout process.
The key lies in the details! Here are three operational aspects you should focus on to tackle cart abandonment effectively:
Customers have doubts: Providing an informative content experience is important to build customer trust before they add an item to their cart.
There is one surefire way to damage customer trust in your brand: an out-of-stock error after the customer has already added an item to their cart. If a shopper gets all the way to the checkout only to discover the product is unavailable, calling them “frustrated” might be putting it lightly.
Prove your product is worth it: Shoppers know they can often find a lower price just a few clicks away. Your goal is to eliminate any doubts about value, so customers feel confident completing their purchase without any second guessing.
The power to achieve great results is in your hands – e-commerce brands that build trust always come out ahead!
BONUS TIP: Overcoming checkout challenges can be effectively accomplished by sending cart abandonment messages.
CUSTOMERS WANT A PERSONALIZED EXPERIENCE… AND SIZE & FIT GIVES IT TO THEM!
Curious how Size & Fit delivers truly personalized size recommendations?
Users enter their details in just two simple steps.
They customize their body shape based on their unique proportions.
They receive the perfect size recommendation, with the option to explore other sizes, too.
In just three steps, your customers get accurate size recommendations through a fast, user-friendly experience.
Click here to see why successful online stores, both big and small, are already using our solution.
Discover Size & Fit, the global leader in size recommendations. Request a demo today!
THE IMPACT OF CINEMA ON FASHION
A new movie is creating quite a buzz...
Wicked has landed in theaters, and it’s following a familiar recipe for success… the “Barbie” effect is still making waves in the fashion world!
The marketing phenomenon behind the Barbie movie and its collaborations with countless brands helped rake in over a billion dollars at the box office. Beyond the box office, it also brought major spotlight and engagement to the partnered brands.
It was a milestone for brands recognizing the power of connecting with pop culture moments.
And brands are looking to strike gold again: global brand Aldo launched a line of Wicked-inspired heels and bags following the success of its Barbie collaboration last year.
However, the strategy requires careful execution!
There’s a fine line to tread: oversaturate shoppers, and you risk burning them out.
Wicked is driving engagement and expanding its reach, but to truly boost memorability, it needs to preserve a sense of exclusivity.
GO DEEPER!
Enquanto 2025 não chega… que tal conferir conteúdos que o nosso time desenvolveu por aqui?
