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Another edition of FashionZone has just landed in your inbox and you will find: Essential tips for optimizing your mobile shopping platform, delve into the dynamics of fashion trend emergence, and learn how to engage customers effectively with personalized shopping journeys.

HOW'S YOUR STORE'S MOBILE EXPERIENCE?

I know, you know, and probably everyone around you knows - mobile phones have changed how we browse the internet.

👉 In the last quarter of 2023, 58.67% of global internet traffic came from mobile devices. So, how do you ensure your site is optimized?

And that's where the secret lies… Optimizing the experience for mobile devices isn't just about adjusting your site for a smaller screen.

Here are some points worth looking at:
1.  Responsive design is fundamental;
2.  Keep navigation simple with intuitive menus and filtering;
3.  Optimize speed;
4.  Use mobile-compatible product displays;
5.  Simplify checkout.

All the data is precise: mobile purchases are becoming increasingly predominant. So, invest in the best experience and conduct tests regularly.

HOW DO FASHION TRENDS COME TO LIFE?

In the era of social media, it's hard to think of anything that contributes more to trend creation in the fashion world than posts and videos.

But… There's still a medium that holds great power: TV shows.

That's right, in movies and TV shows, inspiration always springs from characters.

👉 And what's the consequence of that? When viewers start admiring a character, they seek to wear clothes that reflect that personality.

Different settings cause different impacts. Social media offers followers and engagement. But series and movies can create trends that last for decades, through viewers' admiration and emotional connection.

👉 Important: Studying how your audience reacts to different influence stimuli can be essential to understanding how to communicate with them and increase your brand's sales.

57% OF CUSTOMERS BUY MORE IN PERSONALIZED EXPERIENCES

Diversity and personalization. These are the keywords for those who want to win customer loyalty in fashion e-commerce.

Amid a world of brand options and changing consumption habits, adjustments to the customer experience will ensure your brand stands out.

With that in mind, we've separated 2 topics worth your attention when thinking about the buying journey:

1 - Empowering personalization with customer data:
By prioritizing data security and GDPR compliance, you can inspire trust and offer personalized experiences.

2 - How about loyalty programs?
Loyalty programs are the best partner to encourage customers to repeat purchases.

👉 In a competitive market, relying solely on product offerings isn't enough to ensure customer loyalty. Pay attention to customers' needs to make shopping more enjoyable.

THE 19th EDITION OF THE NETCOMM FORUM IS HERE!

The main event in the Italian digital industry will take place on May 8th and 9th in Milan, and Sizebay will showcase the latest in the Next Generation Virtual Fitting Room.

If you want to understand what the future of Size and Fit technology for e-commerce holds, make sure to pass by our booth! Our Italian Team will be more than happy to meet you and share our latest developments.

TAKE IT FURTHER! 🚀

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Thank you for reading another edition of Fashion Zone - the newsletter designed to bring you the best Fashion Tech content.

See you next month! 🩵